HOMAGE x MLS: LIVE THE COLORS
After years of producing some of the slickest designs for the Columbus Crew, HOMAGE secured its first professional, league-wide license from Major League Soccer. The collection, its release and campaign needed to galvanize national attention from a die-hard fan base that lists calling out fakes and frauds its favorite hobby. The answer: meticulously researched kits for all 20 league teams, including T-shirts, scarves and socks. As a marketing team, our goal was to show the emotionally charged dedication of true fandom. It’s far from being about match day, a single season, the pitch or even titles. It’s a hardwired lifestyle. Enter the “Live the Colors” campaign. From ideation to execution, I developed and supported the campaign with omnichannel copy, including the campaign boilerplate, the storyboard and script for a video ad, social media posts, and product, site, and email copy.
The MLS was so impressed with the branding, executives asked if HOMAGE’s marketing team was able to take on additional branding projects (outside of apparel) for the league. What’s more, the campaign was leveraged in meetings with the NBA, and within a year, HOMAGE landed its second league-wide license. A third league-wide license from the MLB followed soon thereafter.
Simply, the campaign kicked off a new era of HOMAGE.
LA GALAXY SCARF
This is not merely a scarf. This is a testament to your dedication, an emblem of your enduring oath to the colors of Navy Blue and Gold. It’s for lifting when your Galaxy take the pitch and for clutching after game-winning goals in stoppage time. Carry on the honor, the passion and the glory with this signature 59” x 7” fan staple. Live the colors.
FOREVER ORANGE TEE
Your Houston Dynamo have lived up to their name and then some. After relocating from San Jose in 2005, the Orange blazed a new beginning and rewrote the history books with back-to-back MLS Cups in their first two season (2006, 2007), a record no other expansion club has been able to post. Consistently the strongest club in their conference, your Dynamo have backed up their auspicious beginning by winning their conference another two times to return to the MLS Cup final in 2011 and 2012.
As one of the more than 70,000 that came out to watch them take on LA Galaxy on August 9, 2006 in their debut season, we know you’ve been by their side all along. Stand out at the stadium in this, the ultimate Dynamo tee.
COLORADO RAPIDS ATHLETIC SOCKS
Being a Colorado fan doesn't stop after the game, just like the kit doesn’t end at the knees. Make every day game day, and rep your oath to the Rapids down to your toes with the ultimate athletic socks. Because you bleed Burgundy.
Marketing Director: Nate Ellis Art Director: Jeff Rigby Copywriter: Sean Rosenberg Photographer: Brad Weller Graphic Designers: Jeff Rigby & Colin Rigsby
Video Production Studio: OnScene Productions