CATALOGS
2017 WEDDING CATALOG
Andrew Kinnisten
Creative Director
Sean Rosenberg
Copywriter
Ryan Phillips
Photographer
Tay Bense, Jason Bradley-Krauss
Stylists
In the push for the coveted millennial dollar, Things Remembered was in the early stages of refreshing its wedding brand when I arrived. The merchandising direction was set: diversify the assortment from the safe, traditional silver and crystal and move toward the modern, rustic and trend-right. The copy and content strategy needed to be reconsidered. I paired the product with fresher, practical content and revamped the voice from the existing precious one to that of a conversational, witty and fun wedding planner.
The result two campaigns: Create Your Happily Ever After and Love Is Personal. A tonal facelift gave the copy a more insider feel, acknowledging our brides-to-be were likely well-versed in the wedding universe from years of being a bridesmaid. Each campaign was complemented with an omnichannel marketing rollout, including a new 22-month automated wedding email series timed to the bride’s engagement date through her first anniversary.
2018 WEDDING CATALOG
Andrew Kinnisten
Creative Director
Tay Bense
Art Director, Stylist
Sean Rosenberg
Copywriter
Ryan Phillips
Photographer
Jason Bradley-Krauss
Stylist
B2C WEDDING EMAILS
